Social ads builtfor revenue,not engagement.
Server-side attribution. Creative volume over polish. Revenue-tied measurement. Built around the realities of post-iOS-14 paid social, not the playbook from 2019.
Where the budget goes.
Meta (Facebook + Instagram)
Core paid social channel for most accounts. Advantage+ campaigns, broad targeting, creative-led optimisation.
B2B core. Single Image Ads, Document Ads, Lead Gen Forms. Targeting by job function, seniority and company size.
TikTok
Where the data supports it. Spark Ads, native creative, audience seed-based optimisation.
X / Reddit / Pinterest
Tested where audiences live there. Not pushed for the sake of channel diversity.
Creative volume meets server-side data.
The two failure modes of paid social are running too few creative variants and trusting browser-side pixel data. We address both as standard.
Conversions API set up server-side day one. No reliance on the pixel for high-value events.
Volume of variants per campaign. Static, motion, UGC. Tested in market, not in the meeting room.
Weekly creative cycle. Winners scaled, losers cut. Audiences refined as data comes in.
Cross-platform measurement. Revenue and CPA reported on the conversion the business cares about.
Fair questions. Direct answers.
If something here is not covered, the quickest path to an answer is a short call.